Success is our mission

Creation of value is the main reason why people use and buy products. Creating visibility and knowing how customers use a product and at the same time being aware of potential difficulties is the key to offer real value.

Visibility is the requirement in the first place for taking proper action in the second. Customer Success means helping customers that are stuck in any stage of the product lifecycle - during onboarding or at any later stage in the product usage.

It also means to proactively reach out to customers that have not yet discovered the full value of the product.

A Customer Success Software to achieve this kind of visibility and outreach ability should be easy and fast to install as well as simple to use. It should be flexible to any needs and it should give Customer Success Agents the chance to configure everything according to their needs. It should be fair and transparent in pricing.

All in all, it should make Customer Success fun again and help to achieve sustainable growth.

It’s our goal to offer a Customer Success Solution that can cover these needs. That is why we put all our dedication and passion to create Custify.

Our values

Custify is a values-driven organization. Here is what we believe in.

Customer centric

We live the role model of our product – proactive, listening and putting our customers first.

Passionate

We deliver our product with passion
because we love what we do.

Integrity

We are honest, open, and fair and our
customers trust us to adhere to our word.

Constant Improvement

We are never satisfied with the status quo but always imagine how things can be better.

Meet our Leadership team

Our team is experienced in software development for more than 15 years and many of us have been working together even before we founded Custify.

We love to deliver software to our customers that is fast, efficient and of high quality. We want them to feel the difference.

Philipp Wolf
Philipp Wolf

CEO

Philipp Wolf

CEO

Philipp got his first PC in the early 90s. Although the acquisition was motivated by playing computer games he quickly fell love with software development and information technologies in general.

During high school Philipp started working at Avira, one of the first antivirus companies at the time. Initially he reverse engineered computer viruses and was promoted to lab manager soon after. During his 17 year time with the company he successfully build and led various teams with his hands-on approach.

Philipp saw an opportunity after seeing how companies spend big money getting new clients without a systematic approach making sure these clients are also successful. It's his mission eversince to provide a solution to this problem. Custify takes the pain out of customer success management and allows agents spend time with clients rather than organizing CRM data.

George Maicovschi
George Maicovschi

CTO

George Maicovschi

CTO

George's first encounter with computer programming was in 1994 when he joined a Computer Science Club, while being in the 2nd grade. He remains, to this day, passionate about all things development-related with a main focus on high-performance web apps, working as a fullstack developer with various technologies since 2004.

Throughout the years George has worked on a variety of positions in the Development industry, ranging from freelancing, to in-house senior developer, project management and software architecture and also owning and managing on online agency.

George's main focus is to deliver high-performing & gorgeous-looking applications, encompassing bleeding-edge technology and UX techniques.

Boris Cipot
Boris Cipot

CO-FOUNDER

Boris Cipot

CO-FOUNDER

Boris' curiosity about electrical devices started when he as kid dis- and re-assembled TVs and radios (he claims he put most of them back together). During high school, he worked with electronics, micro controllers, and later also with embedded software development.

His love for development brought him to developing security robots, but after, Boris was hungry for more than just development and wanted to have full responsibility building entire products. He worked as product manager for software products in the security space.

In order to make his customers get the most value out of his products, he worked side by side customer advocacy and customer success teams. It was then when Boris realized the potential of customer success software for SaaS companies and joining Custify.

Thomas Wegele
Thomas Wegele

CO-FOUNDER

Thomas Wegele

CO-FOUNDER

Thomas started in the IT Industry more than 10 years ago. He worked in the security space as Product Manager and also he lead the web development department, working on projects related to Cloud Technologies and Big Data.

Over the years Thomas focus shifted from security topics towards customer satisfaction and usability. His passion is to deliver great applications with awesome usability helping customers to interact with their clients and grow their businesses.

Scott Cowley
Scott Cowley

VP of Sales

Scott Cowley

VP of Sales

Scott is an accountant-turned-sales-guy who has spent his whole career in the technology industry. Originally with companies like Dell and MINDBODY, more recently with scale ups throughout North America and Europe.

Originally from Australia Scott now calls the United Kingdom home. From that base he has personally sold to every major market (including the 6 inhabited continents) and lead teams selling in multiple languages. Scott has recently turned his hand to joining earlier stage companies to begin formalising and scaling a professional sales organisation. Scott is, or has been, an advisor to global communities like 500Startups and Google Launchpad along with more niche communities like GrowthMentor and Startup Sauce.

Irina Cismas
Irina Cismas

Head of Marketing

Irina Cismas

Head of Marketing

Irina is a product-led growth marketer with more than 15 years of experience in the field, focused on GTM strategy, messaging & positioning, competitive intelligence and many more. She is passionate about building high performance teams globally, developing talent while integrating customer insights into the product development process.

When she is not crunching numbers for her qualitative and quantitative daily analysys, most probably she is doing one of the two: playing with her daughter while singing “Head, Shoulders, Knees & Toes” or planning her next vacation as she likes travelling and visiting warm-weather destinations.

Marius Bancos
Marius Bancos

LEAD BACKEND DEVELOPER

Marius Bancos

LEAD BACKEND DEVELOPER

Marius started his career 15 years ago in the telecommunication industry. Throughout the years Marius worked on projects such as a subscribers management system (SMS) and email marketing application. Starting 2012 he started to work a lot with Cloud technologies, managing an important application at Avira, the producer of free antivirus software. Marius is an expert in various database and latest web technologies around Big Data, NoSQL databases, currently focusing on Node.js and AWS technologies.

Andrei Panturu
Andrei Panturu

LEAD FRONTEND DEVELOPER

Andrei Panturu

LEAD FRONTEND DEVELOPER

Andrei's passion for writing code began in high school where he attended several coding contests and olympiads.

His career as a full stack software engineer started almost 10 years ago, during his first year of college. Ever since, he has worked on different projects such as social networks, SASS and messaging platforms, contributing towards making them into high-performance web applications. Seeing high-impact products go from idea to delivery is where Andrei's drive comes from and on the turn of his first decade in programming he is motivated to produce his best work yet.

Victor Antiu
Victor Antiu

MARKETING MANAGER

Victor Antiu

MARKETING MANAGER

With nearly 10 years of experience, Victor started his career with SEO and kept adding skills, eventually becoming an MBA certified full-stack marketer.

He's implemented inbound marketing strategies and built cohesive teams that have helped companies drastically increase brand awareness, generate leads, and expand their market share.
When he's not taking pictures or playing with cats, his focus is optimising existing processes and exploring new channels like video or social in a B2B strategy.

Irina Vatafu
Irina Vatafu

Lead Customer Success Manager

Irina Vatafu

Lead Customer Success Manager

As a student, Irina was passionate by both technology and philology, successfully combining good results in mathematics and programming with diplomas in grammar and communication in French. She chose to further study French and Swedish, but, through a fortunate life twist, she built a career in the technical field of Customer Success.

Irina started working for Microsoft as a Support Engineer, then became Technical Trainer and Learning and Development Specialist, managing with success Microsoft's internal online learning programs. She's now an ANC Certified Trainer and a Customer Success Manager, using her technical background to better understand SaaS businesses and drive them to success.

Check out our Blog

Find resources to improve your knowledge about customer success and other useful info about growing a business.

Read More
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Career opportunities

Custify is growing fast and we’re looking for passionate people who want to make customers success better.

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